03 / KEEPING IT MOVING
Make feedback easier to use.
Good feedback starts before the review. Tell the client what they are reviewing, which decisions matter, and when you need a response.
Send a short review brief
Include the current version, the goal of the review, and a deadline you have agreed together. Point out any unfinished elements so the client spends time on the right decisions.
“Please review the page structure and main message in version 2. The images are placeholders. Send one combined list of comments by Thursday, with the section name beside each comment.”
Ask for one combined list
Choose one person to gather comments from everyone involved. Separate emails and conflicting messages slow down decisions. A single list helps you see the whole review before making changes.
Number each comment. For a page, use section names. For a video, use timestamps. For a design, identify the artboard or version. Keep the reference specific enough to find later.
Ask what the change should achieve
If a comment is broad, ask for context. “Make this stronger” might mean the headline is unclear, the button lacks contrast, or the audience needs different information. Confirm the problem before choosing a solution.
Turn an unclear comment into a question: “Which part should visitors understand first?” or “What information feels missing?” Record the agreed answer beside the comment.
Check changes against the scope
Separate corrections and agreed refinements from new deliverables. If a request adds a new page, format, or direction, explain the effect on the fee and timing. Get agreement before doing the extra work.
Close each review round
- List the changes you made.
- Flag questions still waiting for an answer.
- Name the version you want the client to approve.
- State the next step and agreed response date.
When feedback arrives, acknowledge it. If the requested turnaround is unrealistic, propose a date you are able to meet. A small update helps the client understand where the project stands.
Plan your next project ↗