01 / PRICING YOUR WORK
Build a quote you understand.
A useful quote explains the work behind the number. Start with what you will deliver, then connect each part to the time and cost involved.
1. Break the work into stages
List the work from kickoff to handoff. A brand identity project might include discovery, design, feedback, and export. Use services your client understands instead of listing every internal task.
Estimate the hours for each stage. Include meetings, project administration, revisions, and preparing the final files. These take time even when the client does not see them as separate deliverables.
2. Choose how you will calculate the estimate
For an hourly estimate, multiply your expected hours by your chosen rate. For a flat fee, enter a quantity of 1 and the agreed amount. The example below uses an illustrative rate, not a recommendation for your market.
| Service | Hours | Rate | Estimate |
|---|---|---|---|
| Discovery & direction | 4 | $75 | $300 |
| Identity design | 12 | $75 | $900 |
| Handoff & guidelines | 4 | $75 | $300 |
| Total | 20 | $1,500 |
Add any agreed external costs separately. Check whether licenses, stock assets, or production costs sit inside your fee or belong to the client. The builder does not calculate taxes.
3. Describe the deliverables
“Logo design” leaves room for different expectations. “One approved logo direction, exported as SVG and PNG, with a one-page color and typography reference” gives both sides something concrete to review.
List formats, quantities, dimensions, and any delivery conditions. Write down what the client needs to supply before your timeline starts.
4. Put feedback and timing beside the price
Define the number of revision rounds and what counts as a round. Set an expected review window. Use a timeline tied to a clear starting event, such as receiving the brief and agreed upfront payment.
Discuss what happens when the scope changes. Record any extra fee and schedule change before beginning extra work.
5. Review before sending
- Check the client name, currency, quantities, and arithmetic.
- Confirm every promised deliverable appears in the scope.
- Explain payment stages and anything excluded.
- Use a separate agreement for terms you need to formalize.
The quote builder creates a planning estimate. It does not issue an invoice, collect a payment, or create a signed agreement.
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